14 Branding and Rebranding throughout Your STEM Career

Alicia Washington

Petrochemical M&R Expert, Texas, United States of America

DOI: 10.1201/9781003336495-17

Contents

  1. 14.1 Branding: The Dangers of Being Put in a Box
  2. 14.2 Branding: Does Your Brand Represent Your Purpose and What Makes You Happy?
  3. 14.3 Branding: Life Changes Trigger Different Career Interests
  4. 14.4 Rebranding: Packaging Your Skillset for a Different Purpose
  5. 14.5 Rebranding: Personal Growth Awakens a Need for New Problem-Solving
  6. 14.6 Rebranding: Preparing for Life After Corporate America
  7. About the Author
  8. References

When most of us think about branding, we often think of products, goods, or services. Rarely do we ever think about ourselves as a brand. My research on this topic ...

Get Empowering Women in STEM now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.

Start your free trial