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Encyclopedia of Radio 3-Volume Set by Christopher H. Sterling

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M

MAGAZINES

See: Fan Magazines; Trade Press

MA PERKINS

Serial Drama/Soap Opera

Awidow whose homespun wisdom guided her family, friends, and neighbors in the fictitious rural community of Rushville Center, Ma Perkins was also one of radio's most enduring soap operas, captivating American and, at times, overseas audiences for 27 years, from 1933 to 1960. Throughout its entire run of 7,065 episodes, Virginia Payne portrayed the leading character.

A 15-minute daytime serial drama, Ma Perkins premiered on NBC radio on 4 December 1933, three months after its local debut on WLW in Cincinnati, Ohio. Cincinnati-based Procter and Gamble Company, makers of Oxydol soap flakes, initially sponsored the broadcast. The drama was so popular it was picked up ...

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