O'Reilly logo

Encyclopedia of Radio 3-Volume Set by Christopher H. Sterling

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

N

NARROWCASTING

Narrowcasting is the process of identifying or selecting a specific portion of the overall radio audience and designing a station's programming to attract and retain that audience. Other related terms include audience fragmentation, target audience, listener segmentation, niche audience, and format-specific, cultural-specific, or audience-specific programming.

Narrowcasting stands in contrast to the older word broadcasting, which was borrowed from the agricultural industry. To a farmer, broadcasting means to sow seeds as widely as possible throughout a field; in radio, stations transmit their signal widely throughout their coverage area. In the early decades of radio, stations designed their programming to meet the needs of ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required