End-to-End Game Development

CHAPTER FOURTEEN

 

Instructional Design for Advergames and Promotional Games

 

 

Introduction

Let’s take a quick look at how the use of instructional design techniques (needs analysis, task analysis, and learning problem analysis) can have a dramatic impact on the effectiveness of games designed to promote or sell products, services, and brands.

Needs Analysis for Advergames

The parts of the needs analysis that lend themselves to games for advertising and promotional purposes are roughly analogous to basic market research. In market research, one of the first steps is always to identify target customers; get a demographic picture of them; and check out their location, their income, their lifestyle, and the kinds of computers they use. We follow ...