CHAPTER TWENTY-SIX
Packaging, Distribution, and Marketing
Introduction
You’ve just gone to the golden master with your application, or you’re ready to call it a beta and do a soft launch online. Either way, you’re going to need to package the application (i.e., ready it for deployment) and distribute it.
Package an online application? Well, yes, and we’ll tell you what that means. Even though you may have the greatest application in the world, it doesn’t mean anything unless you can get it out into the world. We’ll discuss various strategies for effective distribution.
Often, in small Indie game companies, planning for packaging and distribution doesn’t start until the project nears the finish line. But plans for packaging and distribution ...
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