Chapter 23

The Ultimate Challenge

Getting Consumers Engaged in Energy Efficiency

Alex Laskey1 and Bruce Syler2, 1Opower, 2Connexus

1 Introduction

Customer engagement is an increasingly important topic of converstation within the energy industry. The central challenge: Most Americans don’t spend a lot of time thinking about their home energy usage. A recent study from Accenture estimated that the average American interacts with their utility just 7 minutes a year.1

How do you help people save energy in just 7 minutes a year? One approach is to take the consumer out of the loop through increased automation. Under such a scheme, a smarter grid communicating directly with smarter home energy appliances achieves a fully automated home energy usage experience. ...

Get Energy Efficiency now with the O’Reilly learning platform.

O’Reilly members experience live online training, plus books, videos, and digital content from nearly 200 publishers.