CHAPTER 2

WHY IS ENGAGEMENT SO ELUSIVE?

In Chapter 1 we hope we convinced you that employee engagement is important – not only to the business but also to everyone who forms part of it. If organizations are to be sustainably successful in the 21st century, they will need to be ‘lean’ and ‘agile’. This new agility is about gaining competitive advantage by intelligently, rapidly and proactively seizing opportunities and reacting to threats. Business models will need to be more adaptable to fast change, while leaders and managers will need to be capable of strategic anticipation and effective execution. However, to succeed in the global marketplace, just having the right strategy will not be enough. Success requires the ‘right’ kind of willing and ...

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