CHAPTER 3

WHAT DRIVES ENGAGEMENT?

So far we’ve looked at the business case for engagement. We’ve discussed the link between great business performance and the positive outcomes of employee engagement – discretionary effort or willingness to ‘go the extra mile’. Research by various consultancies and survey providers – such as Effectory, the Hay Group, Gallup, Kenexa and Towers Watson, among others – suggests that engagement correlates strongly with organizational performance, in good times and bad. This is borne out by the experience of a variety of companies from different sectors, such as Campbell’s and Standard Chartered. We’ve also considered data that suggests that at any given time, only a minority of employees are highly engaged. We’ve ...

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