Engaged: Unleashing Your Organization's Potential Through Employee Engagement

CHAPTER 8

BUILDING A CULTURE OF ENGAGEMENT

Over the last few chapters we’ve looked at how surveys – together with more informal ‘soft’ data – can provide invaluable insight into what is driving engagement in an organization, and at how organizations can take focused, effective steps in response. These insights can be used to create a culture in which more people, more of the time, are likely to be committed and high-performing.

But what does such a culture look like, and can you really build one? We believe that building a culture of engagement starts with managers making engagement central to how things are done, as well as showing leadership so that all staff are pulling in the same direction. As Cris Beswick – entrepreneur and CEO of several ...