Chapter 5: Action Items

Purpose at work, explicitly and broadly defined, can be a powerful galvanizing issue for employees—millennials and management alike. Here are several strategies millennials and their managers might consider to embrace purpose toward organizational effectiveness.

   (1)  Acknowledge that the nature of work is changing to reflect nonroutine, innovative, and dynamic tasks—the “carrot and stick” of extrinsic motivation no longer suffices for effective engagement of our employees. Motivation must incorporate notions of purpose to maximize contributions and effectiveness.

   (2)  Managers do well to acknowledge the expressed desires of millennial talent to connect their work with meaning. This does not mean they cannot or will ...

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