5The Need for Achievement
"What you get by achieving your goals is not as important as what you become by achieving your goals."
The need to achieve (diagrammed on page 51) is one of the more visible needs in our society today. This distinctly human need fuels performance in the worlds of sports, music, politics, media, and, certainly, business. We all have a need to achieve, and at one level or another, everyone wants to succeed at something.
An unfulfilled need for achievement leads to frustration, disappointment, and a decreased sense of self-worth. These are not feelings ...