10The Need for Appreciation
Copyright © 2009 by Lee J. Colan. Click here for terms of use.
People will forget what you said. People will even forget what you did. But people will never forget how you made them feel.
—UNKNOWN
William James, the father of modern psychology, saw the need to be appreciated as a fundamental human need. This assertion is still valid in today's world of work. People who work hard for an organization want to feel appreciated for their work, whether the appreciation is demonstrated publicly or privately. The leader who believes that people need no recognition and that they should be content simply to have their jobs will ...
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