1.1 The product vision
Your starting point for product development should be an informal “product vision.” A product vision is a simple and succinct statement that defines the essence of the product that is being developed. It explains how the product differs from other competing products. This product vision is used as a basis for developing a more detailed description of the features and attributes of the product. As new features are proposed, you should check them against the vision to make sure they contribute to it.
The product vision should answer three fundamental questions:
What is the product that you propose to develop? What makes this product different from competing products?
Who are the target users and customers for the product? ...
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