Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer

Introduction

The term customer centricity is used with more frequency in executive board rooms and strategic planning meetings, within organizations that span all industries and all sizes. The exact definition used from one organization to the next might vary slightly, but the essence is this: To thrive, organizations must understand their customers at a personal, individual level, and organizations must use that understanding to transform the way they run their business.

The importance of customer centricity might be greatest within a marketing ...