Where do you go from here
So you have created an information supply chain that takes your trusted customer information and feeds a data warehouse, which in turn populates a marketing repository for your outbound marketing using IBM Campaign.
You have exposed the customer profile from MDM as a service, so your inbound marketing can get real-time information.
The previous chapters describe how to establish a foundation for trusted customer information for inbound and outbound marketing. The trusted customer information is based on IBM Information ...
Get Enhance Inbound and Outbound Marketing with a Trusted Single View of the Customer now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
