Where do you go from here
So you have created an information supply chain that takes your trusted customer information and feeds a data warehouse, which in turn populates a marketing repository for your outbound marketing using IBM Campaign.
You have exposed the customer profile from MDM as a service, so your inbound marketing can get real-time information.
The previous chapters describe how to establish a foundation for trusted customer information for inbound and outbound marketing. The trusted customer information is based on IBM Information ...