32 Enhance Your Business Applications: Simple Integration of Advanced Data Mining Functions
SQL API of IM Modeling, a new mining model is created. When this model is
applied, using the IM Scoring API, individual records are scored.
For example, in the case of clustering, the individual records are scored with a
cluster identifier (number). At regular intervals, you invoke the mining run and
scoring run on the data. This way, you detect whether the customer behavior and
possibly a change in the demographic characteristics leads to a change of score.
That is because the customer may have been scored to be in a different cluster
over time.
2.6 Conclusion
Database induced modeling and scoring leads to single point-of-entry mining
and deployment of actionable analytic results within a business environment. The
reason is that the following items are all stored and accessible in one place in
your RDBMS environment:
򐂰 Operational and demographic data
򐂰 Settings for the schematics of the models
򐂰 Mining models themselves
򐂰 Scores as predicted by the models
򐂰 Relationship data (call center, campaign, Web traffic)

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