In this Infoline, you will discover how organizations use their brands to create expectations for current and potential customers. You will also gain an understanding of how strong brands present specific personality traits to make the organization easy to relate to and remember. Finally, you will learn how you can apply these simple concepts to your training brand, allowing you to build a more successful and effective team or organization.
- Title: Enhance Your Training Brand
- Release date: June 2010
- Publisher(s): Association for Talent Development
- ISBN: 9781562867263