Acknowledgments

The authors wish to express appreciation to the hundreds of small business owners who participated in our executive education programs over the years. Working with and mutually sharing knowledge and experiences with you helped to shape the ideas and methods that fill the pages of this book.

We extend sincere appreciation to the manuscript reviewers who helped us to shape and fine-tune this book. Those reviewers were:

Eugene Fregetto, PhD, Clinical Associate Professor of Marketing, Managerial Studies, College of Business, University of Illinois at Chicago, Justin G. Longenecker Fellow, United States Association for Small Business and Entrepreneurship (USASBE).

Joan Gillman, MS, Director Emerita of Special Industry Programs, University ...

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