Chapter 2

Strategic Planning

In deep despair, and headed anywhere, I plunged, I dangled, I fell, and landed: nowhere

—© 2013 Sage Sayings™

Introduction to Planning for Your Firm’s Long-Term Future

There is an old adage that says, “If you do not know where you are going, any road you take will get you there.” With the heavy investment you will have to make to have your business become the successful firm that you want it to be, you can ill-afford such a haphazard and lackadaisical approach to managing it. Strategic planning is the way for you to plan for your business’s future.

Strategic planning is the process your business should use to make specific decisions and take specific actions that can affect your business’s future outcomes and determine ...

Get Enhancing the Managerial DNA of Your Small Business now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.