Chapter 4

Marketing

No one came to the banquet; no one ate the delectable food; for, to not come when not invited, simply can never be construed as rude.

—© 2013 Sage Sayings™

Introduction to Effective Marketing of Your Small Business

You can have the best product ever made, but if no one knows that you have it or how it can be obtained, it will simply set on your shelves and accumulate dust. Developing and implementing marketing strategy is not only needed but it is also a must for all businesses (large and small). It is a critical process for the survival of all organizations (profit, not-for-profit, private, or government) competing in the domestic and global business (and nonbusiness) environments. Marketing strategy is also applicable to: ...

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