Book description
Written by John C. Bogle–the legendary founder of the Vanguard Mutual Fund–Enough. offers his unparalleled insights on money, the values we should emulate in our business and professional callings, and what we should consider as the true treasures in our lives. Inspired in large measure by the hundreds of lectures Bogle has delivered to professional groups and college students in recent years, this book will help you discover what it really means to have "enough" and how close you are to really having it.
Table of contents
- Copyright
- Praise for Enough.
- The Great Seduction
-
Introduction
- Growing Up
- No Idle Hands
- Blair Academy: "Come, Study, Learn"
- Acres of Diamonds
- Coming to Philadelphia
- At Princeton, a Discovery
- A Door Slams; a Window Opens
- Complications
- A Complete Firm Emerges
- A Stunning Endorsement from the Court of Last Resort
- A Change of Heart
- Treasures False and True
- Socrates' Challenge
-
I. MONEY
-
1. Too Much Cost, not Enough Value
- 1.1. A Prophetic Forecast
- 1.2. Wresting a Living from Finance
- 1.3. Fortunes from Failure
- 1.4. Heads I Win; Tails You Lose
- 1.5. Brain Drain
- 1.6. The Drain of Costs and Taxes
- 1.7. The Wrong Kind of Wizardry
- 1.8. Costs Rear Their Ugly Head
- 1.9. Investors Get Precisely What They Don't Pay For
- 1.10. A Question So Important
- 2. Too Much Speculation, Not Enough Investment
- 3. Too Much Complexity, Not Enough Simplicity
-
1. Too Much Cost, not Enough Value
-
II. BUSINESS
-
4. Too Much Counting, Not Enough Trust
- 4.1. Government: Making the Numbers Fit
- 4.2. Finance: Attributing Certitude to History
- 4.3. The Experts Are Wrong . . . Again
- 4.4. Business: The Bias toward Optimism
- 4.5. The Real-World Consequences of Counting
- 4.6. Finance Calls the Tune for Business
- 4.7. "Rock, Scissors, Paper"
- 4.8. Giving Judgment a Chance
- 4.9. The Spirit of Trust
- 4.10. Measure First, Judge Later?
- 4.11. An Empty Exercise
-
5. Too Much Business Conduct, Not Enough Professional Conduct
- 5.1. Times Have Changed
- 5.2. Hammers and Nails
- 5.3. Capitalism Changes Its Values
- 5.4. Owners, Not Agents
- 5.5. CEO Compensation: How Much Is Enough?
- 5.6. A Lack of Accountability
- 5.7. Intrinsic Value, Not Stock Price
- 5.8. Performance, Not Peer Groups
- 5.9. Principals and Principles
- 5.10. "Only Capitalists Can Kill Capitalism"
- 6. Too Much Salesmanship, Not Enough Stewardship
-
7. Too Much Management, Not Enough Leadership
-
7.1. Building a Great Organization
- 7.1.1. Rule 1: Make Caring the Soul of the Organization
- 7.1.2. Rule 2: Forget about Employees
- 7.1.3. Rule 3: Set High Standards and Values—and Stick to Them
- 7.1.4. Rule 4: Talk the Talk. Repeat the Values Endlessly
- 7.1.5. Rule 5: Walk the Walk. Actions Speak Louder than Words
- 7.1.6. Rule 6: Don't Overmanage
- 7.1.7. Rule 7: Recognize Individual Achievement
- 7.1.8. Rule 8: A Reminder—Loyalty Is a Two-Way Street
- 7.1.9. Rule 9: Lead and Manage for the Long Term
- 7.1.10. Rule 10: Press On, Regardless
- 7.2. The Superior Company
- 7.3. Values and Profits
- 7.4. The Gale of Creative Destruction
-
7.1. Building a Great Organization
-
4. Too Much Counting, Not Enough Trust
- III. LIFE
- IV. WRAPPING UP: WHAT'S ENOUGH?
- Afterword: A Personal Note about My Career
- Acknowledgments
-
Notes
- The Great Seduction
- Introduction
- Chapter 1 Too Much Cost, Not Enough Value
- Chapter 2 Too Much Speculation, Not Enough Investment
- Chapter 3 Too Much Complexity, Not Enough Simplicity
- Chapter 4 Too Much Counting, Not Enough Trust
- Chapter 5 Too Much Business Conduct, Not Enough Professional Conduct
- Chapter 6 Too Much Salesmanship, Not Enough Stewardship
- Chapter 7 Too Much Management, Not Enough Leadership
- Chapter 8 Too Much Focus on Things, Not Enough Focus on Commitment
- Chapter 9 Too Many Twenty-First-Century Values, Not Enough Eighteenth-Century Values
- Chapter 10 Too Much "Success," Not Enough Character
- What's Enough For Me? For You? For America?
Product information
- Title: Enough.: True Measures of Money, Business, and Life
- Author(s):
- Release date: November 2008
- Publisher(s): Wiley
- ISBN: 9780470398517
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