The Chinese Market

Introduction

China is big. As it grows bigger in population, it gains in complexity. In recent years, the country has emerged as a major global economic and trade power. China is currently the world’s largest trading economy, largest manufacturer, largest holder of foreign exchange reserves, second largest economy, and second largest destination for foreign direct investment (FDI). For several years you have been reading all the hype about China’s economic and political rise, its voracious appetite for technology, investment, services, imported commodities, and goods. You have also been hearing one breathless account after another about China’s rise up the value chain and its steady march into international markets. If you add it all up, the ...