China’s E-Tail Revolution: Why China and Why Sell Online

China’s astonishing economic growth has coincided with the Internet revolution. The combination of these two major driving forces is about to transform the retail landscape, and as a result, it has opened the way to a surge of technological innovation and entrepreneurial activities. In a country that is currently experiencing unprecedented growth in various sectors, online retail stands out for its remarkable potential for further growth. With more than 1.3 billion people, China still tops the board with the world’s largest population and is currently the world’s largest e-commerce economy. By 2020, the Chinese e-commerce market will match the combined size of today’s American, British, ...

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