How to Market on WeChat

Official Accounts

Official accounts are the most important tool for brand marketing and advertising. They provide an effective channel for government, businesses, media, industry leaders, and famous people to promote themselves or their brands to millions of users. In early 2017, there were approximately 3.5 million monthly active official accounts and 797 million monthly active subscribers, representing an annual growth of 14 percent. According to Stephen Wang, WeChat’s User Growth and Engagement Director, the articles read monthly by the average user equal a novel.

The Three Main Types of Official Accounts

To start marketing on WeChat, the first step is to open an official account for your brand. Currently, there are ...

Get Entering the Chinese e-Merging Market now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.