The Taobao Phenomenon: Can You Beat the Giant?

Taobao, a brand owned by the Alibaba Holdings group, which is also the owner of the B2B site Alibaba.com and Tmall, is the clear leader in China’s e-tail landscape. It would not be an exaggeration to claim that the company has shaped the e-commerce landscape of the country. A very interesting fact that has been noticed on the 2016 Forbes list of 30 outstanding entrepreneurs under the age of 30 years in China is that a major common characteristic most of them share is their connection to Taobao. In reality, Taobao is the place where former factory workers and farmers get their first taste of entrepreneurship by setting up their online storefronts to sell all sorts of goods and services to China’s ...

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