Chapter 3
Web 2 to Enterprise 2
Most professionals, when they think of social networking at all, think in terms of Facebook and Twitter. Many managers see great potential in these kinds of tools. IBM conducted a worldwide study of 2,500 C-level managers in late 2010. The collective take on collaboration tools is that they need to be institutionalized to meet the demands of the business. Surprisingly, as we will shortly show, and with some effort, all of these can be “institutionalized” in some way to enhance employee productivity.
Given the popularity of these sorts of tools among consumers, it is no wonder that a variety of these sorts of tools have cropped up that are geared to specific business disciplines.
Social networks are a great ...
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