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Enterprise Agility by Sunil Mundra

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Inhibitors to the effectiveness of agility

The following factors related to customers are key barriers that impede the effectiveness of enterprise agility.

Exploitation mindset

For every business, the only source that generates revenue and profits is the customer. Moreover, every business aims to maximize both revenue and profits continuously. In the zest to increase these numbers, customers are sometimes viewed as resources, which are meant to be exploited. The tactics of exploitation are usually built around the fears and ignorance of customers.

One of commonly found means of exploitation is making false claims about the product. Examples of false claims are many, from food products to cars to social networking sites [i]. Danone claimed that its ...

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