Chapter 12
Retail: Reading the Customer’s Mind
IN THIS CHAPTER
Understanding how the customer experience dominates retail success
Discovering how you can use AI to personalize your services
Identifying AI techniques that retailers are using to streamline the customer experience
Exploring retail use cases for AI
If you were shopping for a new television, where would you go? Would you start online, scouring reviews to find out which store has the best features for the most reasonable price? Or would you head to your closest big box store to compare picture quality firsthand and scout out any in-store specials? Chances are good that if you’re like most modern consumers, your purchase will ultimately combine both.
And maybe your interaction won’t stop there. Perhaps you’ll sign up for the store’s mailing list or loyalty card to get an additional discount on your purchase. Or maybe your new TV will come with a store gift card, which you could use toward accessories or a future purchase. You might even wind up leaving a review based on an especially pleasant (or poor) experience.
If you’re ...
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