Chapter 14
Telecommunications: Connecting with Your Customers
IN THIS CHAPTER
Understanding how the explosion of data and increased churn is affecting telecoms
Discovering how you can use AI to optimize operations and expand targeted services
Identifying which AI techniques address your needs
Exploring telecom use cases for AI
If you’re in telecom, you don’t need me to explain how growth has exploded in the past few years. In addition to gaining millions of subscribers within the past few decades, many providers have undergone transformations as consumers increasingly move away from traditional landlines to devices such as smartphones, smart watches, and tablets.
Recent figures show that 37 percent of subscribers now opt in for unlimited data plans, and 85 percent of U.S. consumers have a smartphone. They’re also using their devices more than ever, with people viewing their phones 52 times per day on average. You may have also experienced the pressure to increase capacity to handle Internet of Things (IoT) data. Billions and trillions of new data sources are being generated annually, ...
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