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Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data by Thomas H. Davenport

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3. Leveraging Proprietary Data for Analytical Advantage

Thomas H. Davenport

It is widely agreed that proprietary information provides competitive advantage, but it is scarcely useful without analysis and application in business processes. Data that no other organization possesses can provide insights and allow decisions and actions of which no other organization is capable. Data by itself normally confers little or no direct advantage, but analytics based on data can be very powerful competitive tools. At a time where traditional bases of competitive differentiation have largely faded away, leveraging unique and proprietary data can be a powerful source of competitive differentiation.

Proprietary data can provide a powerful view into company ...

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