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Enterprise Analytics: Optimize Performance, Process, and Decisions Through Big Data by Thomas H. Davenport

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18. Descriptive Analytics for the Supply Chain at Bernard Chaus, Inc.

Katherine Busey and Callie Youssi

In the midst of a severe economic downturn, Bernard Chaus, Inc., a women’s apparel manufacturer, invested in a new business intelligence tool and database. They were designed to deliver descriptive analytics on supply chain performance. The tool was delivered “in the cloud” to company staff on a self-service basis. In just a matter of weeks, the firm had improved visibility throughout its supply chain, with almost immediate payback in the form of significant cost savings and closer customer relationships. Key to the successful implementation was extensive prior consultation with business unit leaders, who outlined the required data and functionality. ...

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