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Enterprise Class Mobile Application Development: A Complete Lifecycle Approach for Producing Mobile Apps by Jianjun Zhang, Roger Snook, Darrell Schrag, Soma Ray, Ashish Mathur, Omkar Chandgadkar, Roland Barcia, Leigh Williamson

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Chapter 4. Mobile Application Development

It was only June 29th, 2007 when the first iPhone came out, but it feels like we have been living with these devices and their apps for much longer. Smartphones have created a new way of living. We are always connected, have instant access to information, instant directions to any location, and much more. The mobile experience is now expected, and enterprises have to adapt and provide these experiences to their customers, employees, and partners. In this chapter, we will discuss Mobile App Development in the enterprise. The enterprise challenge goes beyond the app that runs on the device. The challenges reside in the areas of data, security, analytics, engagement, and so forth. In this chapter, we will ...

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