Book description
An authoritative guide to understanding and mastering the core issues and competencies involved in entrepreneurial success
Where do entrepreneurial opportunities arise? How do successful entrepreneurs exploit trends? What is the role of innovation in entrepreneurship? How do companies get started and become self-sustaining? Based on studies of 80 companies, including 30 Sunday Times Fast Track Companies, and 20 highly successful US entrepreneurial firms, this book answers these and many other key questions about entrepreneurship. This authoritative guide to the world of entrepreneurship offers valuable lessons for MBA students and established entrepreneurs alike.
Shows practitioners how success is influenced by factors such as industry dynamics, entry barriers, reconfiguration, and core competencies
Delivers practical coverage of an array of key issues, including how to exploit trends, how to foster innovation, how to get additional funding for expansion, and much more
Provides expert guidance on how to successfully address each of the factors or core competencies covered
An excellent supplement to standard graduate texts on the subject, it breathes new life into standard curriculum topics by presenting them within the context of real-world success stories
Table of contents
- Cover
- Contents
- Title
- Copyright
- Dedication
- Acknowledgements
- Chapter 1: Change and Opportunity
- Chapter 2: Destination: Core Competence
- Chapter 3: A Natural History of Innovation
- Chapter 4: Shades of Originality
- Chapter 5: Biography and Capability
- Chapter 6: Niche Markets and Entry Barriers
- Chapter 7: Cruising Altitude
- Chapter 8: The Challenge of Inheritance
- Chapter 9: Opening the Box
- Chapter 10: Beyond the Box
- References
- Index
Product information
- Title: Enterprise in Action: A Guide To Entrepreneurship
- Author(s):
- Release date: May 2013
- Publisher(s): Wiley
- ISBN: 9781119945284
You might also like
book
The Guide to Entrepreneurship
Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want …
book
Lean Entrepreneurship: Innovation in the Modern Enterprise
Utilize this comprehensive guide in your organization to create a corporate incubator that protects innovative ideas …
book
The Lean Enterprise: How Corporations Can Innovate Like Startups
Discover the methods of lean startups that can revolutionize large organizations and their products Even in …
book
Organizing Entrepreneurship
Entrepreneurship has regained centre stage in the contemporary knowledge-intensive and innovation-driven economy, as well as in …