At the end of Chapter 5 we had a quick look at an ensemble of SMEs in the start-up phase. We saw them cashing in on their experience capital and often benefiting from a degree of originality in their conception and purpose.
In particular we noted that:
Our purpose in this chapter is to take the story on. To see the sort of things these companies did, the initiatives they took, the problems they encountered as they moved forward after a successful launch and short-term build-up.
We should start with the basic question, how did companies in the study grow their business? And in attempting to shed light on this the Fast Track companies have a particular interest. They are the ones whose growth has been documented, and there is no doubt that they grow a lot quicker – that is how they got on the list. Also they are mostly fairly new which makes it easier to reconstruct their past.
So what was the predominant means by which growth was achieved?
Friends with whom I discussed the attributes of my original sample of 30 Sunday Times-listed Fast Track companies ...