Chapter 1. Mobile Commerce: Visions, Realities, and Opportunities

CHAPTER OVERVIEW

  • Mobile Commerce Value Propositions

  • Mobile Technology Adoption

  • The Search for Killer Mobile Applications

  • Mobile Commerce Revenue Models

  • Emerging Mobile Commerce Business Models

Moore’s law states that computer capabilities double every 18 months. Meanwhile, prices for key computer components drop by halves. When cheap personal computers became powerful enough for most common tasks and graphic user interfaces, they were massively adopted by average home users and enterprises. Together with Internet technology, the personal computer is widely credited as a key enabler of the electronic commerce New Economy revolution of the 1990s.

Ten years later, Moore’s law still holds. ...

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