Chapter 1. Mobile Commerce: Visions, Realities, and Opportunities
CHAPTER OVERVIEW
Mobile Commerce Value Propositions
Mobile Technology Adoption
The Search for Killer Mobile Applications
Mobile Commerce Revenue Models
Emerging Mobile Commerce Business Models
Moore’s law states that computer capabilities double every 18 months. Meanwhile, prices for key computer components drop by halves. When cheap personal computers became powerful enough for most common tasks and graphic user interfaces, they were massively adopted by average home users and enterprises. Together with Internet technology, the personal computer is widely credited as a key enabler of the electronic commerce New Economy revolution of the 1990s.
Ten years later, Moore’s law still holds. ...
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