December 2003
Intermediate to advanced
528 pages
10h 7m
English
book
Enterprise Patterns and MDA: Building Better Software with Archetype Patterns and UML
by Jim Arlow, Ila Neustadt
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Chapter 6. Customer relationship management archetype pattern
6.1 Business context
Although the best businesses have always realized that their relationships with their customers are important, it is only more recently that customer relationship management (CRM) has become a hot topic. This is because with the advent of the Internet, your competition is now only a few mouse clicks away for your customers! Similarly, sharing a good (or bad) customer experience with thousands of others is very easy to do. The physical barriers to acquiring new customers from the competition, or to losing your existing customers to the competition, are lower than they have ever been.
CRM is about actively managing the relationships between your business and your ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.