CHAPTER8Stakeholder Management andthe Pivotal Role of the Sponsor

Stakeholder management is a basic cornerstone in Enterprise Project Governance. It deals with organizational relationship issues and includes interfacing approaches such as power, politics, and influence. Special interests, hidden agendas, negotiations, and interpersonal conflicts also come into play in stakeholder management. Although sometimes perceived as a collection of soft behavioral methods, in fact, stakeholder management often calls for hard-knuckled action to effectively deal with the issues.

To implement Enterprise Project Governance, which demands a change in organizational mind-set, a start-up stakeholder approach is required—one that focuses on the unique issues of ...

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