It is not uncommon to find that there are no strategic, operational, or managerial connections between the choice and implementation of website search and the enterprise search team. This is either because the website search function is embedded in the chosen CMS and/or because the department owning the website has its own budget and support team. All too often the search feature of websites looks as though it has been added as an afterthought rather than as an integral part of the design. This is most notable in the poor quality of the presentation of search results, with usually inadequate information to enable a site visitor to select a few results that seem to be most relevant to their requirements.
Website search is likely to be of most value to a site visitor when the content on the site meets one or more of the three characteristics often associated with Big Data: