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Enterprise Web 2.0 Fundamentals by Susan A. Bouchard, Krishna Sankar

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CHAPTER 4. Social Networking

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The U.S. presidential campaign of 2008 will be remembered as the evolution of social networks into the popular culture as a change agent. In “The Facebooker Who Friended Obama,” The New York Times says “The campaign’s new-media strategy, inspired by popular social networks like MySpace and Facebook, has revolutionized the use of the Web as a political tool.” President Obama was quoted in Time,[1] saying, “What I didn’t anticipate was how effectively we could use the Internet to harness that grassroots base...one of the biggest surprises of the campaign (was) just how powerfully our message merged with ...

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