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Enterprise Web 2.0 Fundamentals by Susan A. Bouchard, Krishna Sankar

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CHAPTER 10. Web 2.0 @ Cisco: The Evolution

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Cisco, a company that prides itself on its ability to anticipate and prepare for market transitions, is taking steps to evolve into the next generation company—Cisco 3.0, reinventing itself around Web 2.0 and then taking the lessons learned to its customers. A world leader in networking for the Internet, Cisco now leads the business revolution caused by the move to the Internet. The company is evolving organizationally to distribute decision-making, innovate faster, bring products to market sooner, and capitalize on market transitions, such as ubiquitous video and visual networking.

Cisco ...

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