THE IDEA: CHECKING IT OUT
Once you’ve conjured up a brilliant idea, don’t keep it between you and the dog. The four-legged friend might be easy to impress, but he’s not going to help you on the path to success. Sharing your idea might sound counterproductive, but it’s crucial. Even in the earliest days of your business, you’ll need to seek advice, try ideas, and test them out.
There’s only one way to test your business idea out: ask people if they would use it. You need to ensure the market is big enough to fulfil your expectations. If you took your friend Bob – a vegetarian insomniac – as your inspiration to start up a live midnight forum discussing new meat-free recipes, check whether anyone else in the world would ...