CHAPTER 16
GETTING YOUR SITE KNOWN: MARKETING
You might have built the world’s best new website, but if nobody’s using it, it’s about as useful as an error 404 page. You need to get your website’s name around – and fast. This chapter is all about organising a marketing strategy, with tips from some of the best PR gurus in the business.
Some web entrepreneurs create an astonishing publicity splash for free – remember Moo founder Richard Morross’ success contacting 100 top tech bloggers? That was enough to give his business a powerful launch without any serious financial investment. Others pour a sizeable proportion of a site’s revenues or staff time into building its name, with traditional or non-traditional marketing. Think of comparison site ...
Get Entrepreneur: How to Start an Online Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
