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Entrepreneur: How to Start an Online Business by Lucy Tobin

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CHAPTER 17

EXPANSION AND EXIT

To sell or not to sell? To gun for organic growth or seek out investment for rapid expansion? These are some of the dilemmas that successful online businesses will face at some point during their lifespan. ‘Most people have a get-rich-quick mentality that can cloud the way they view their business’, says Rupert Hunt at SpareRoom. ‘Get rich slow is far more rewarding long term if you get it right. If the plan is simply to retire young and rich and spend your days on the golf course, then go for it – but the challenge for me was about creating something worthwhile and durable first and foremost.’

Whatever your overall objective, any entrepreneur who has taken on funding will certainly need to consider an ultimate exit. ...

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