INTRODUCTION

Heard the old joke about the new entrepreneur? A bloke who’s just launched an online business meets some friends in the pub. ‘So’, says one, ‘what made you decide to start up on your own?’ ‘Well’, replies the entrepreneur, ‘it was something my last boss told me.’ His friend responds: ‘Wow, what did he say?’ – to which our hero responds: ‘You’re fired.’

Groans all round. Not only because it’s a pretty bad joke, but also because it just doesn’t represent the vibrant culture of entrepreneurship in the UK today. Yes, it’s true that during the recession, hundreds of thousands of Britons realised there was an alternative to spending each night worrying about the corporate axe and whether they’d still have a job in the morning. Amid a culture ...

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