CHAPTER 9BUILDING A GLOBAL SMALL BUSINESS IN THE ENTREPRENEUR REVOLUTION
When you have sufficiently tested your Concept, Audience, Offer and Sales approach, it's time to look at building a business. A business isn't about desks, computers, business cards, staff, accounting software or websites.
You are in business to develop and commercialise assets. That's it.
How that happens takes many forms but, at the core of it, you're creating or sourcing assets like products, intellectual property, systems, brands and people, and then making money from them.
In the CAOS challenge the objective was to test the commercial response to a product or service by simply conducting sales meetings armed with little more than a brochure and a sign-up form. After ...
Get Entrepreneur Revolution, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
