CHAPTER 10THE ASCENDING TRANSACTION MODEL
Knowing what you are passionate about is not enough to make money in business. Having a valuable IP is not enough either. You need an elegant business model that doesn't fall into any of the traps we've just identified.
In this chapter we're going to look at a very powerful product strategy that makes a lot of money. It involves four types of products that strategically work together to generate a lot of revenue.
I have called this system an Ascending Transaction Model (ATM), because I want you to remember that it's designed to give you money.
Great businesses have four types of products that all serve a unique purpose:
- Gifts
- Products for Prospects (PFP)
- Core offering
- Products for Clients (PFC)
Get Entrepreneur Revolution, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
