RULES FOR CREATING EACH PRODUCT IN THE ATM
Let’s take a look at each of these types of products in order and place some rules around them to make sure they are doing their job.
1. GIFTS
Gifts are free products that you give to the world expecting nothing in return. You don’t ask for contact details, you don’t ask for money, you don’t ask for anything. They are thoughtful, valuable and enticing in their own right and they show just how brilliant your business is.
A great gift is delightful if it’s given to the right person at the right time. It needs to open people up to a whole new world of value that your business offers.
Your gift should entice people to want to know more about what you do and what value you offer.
Big companies like Rolex, ...
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