CHAPTER 13
THE VALUE CREATION CYCLE
You now have seven maxims that create a culture of high performance. You understand that you need to stretch, you are willing to get resourceful and be held accountable for the results.
Next we need a better understanding of how things move from ideas into valuable products or valuable businesses.
In this chapter we will take a look at how this happens so, every time you begin work on an idea, you know what lies ahead of you.
There’s a predictable cycle that turns ideas into remarkably valuable creations.
You start out as imaginative, coming up with ideas that could work and you end up creating valuable products and businesses that make supernormal profits.
The journey along the way is entirely predictable: ...
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