Entrepreneur to Millionaire: How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It

  CHAPTER 11  

Partnering for Demand

Why grow sales and revenues yourselfwhen someone else can do it better,faster, and for less money?

During a break in my speech at an Entrepreneur CEO Growth Summit in Asia, one of the attendees approached and asked, “Besides what you shared about how creating power messaging tools can instantly transform a business, what other principles can quickly create explosive profitable growth without having to spend a dollar?”

“When we come back from break, you will learn the key principle that helped a company skyrocket from $2 million to $36 million in two and a half years without spending more on marketing or building a sales army.”

Once the audience was back in the room, I continued. “We’ve discussed the sequential ...