Entrepreneur to Millionaire: How to Build a Highly Profitable, Fast-Growth Company and Become Embarrassingly Rich Doing It

  CHAPTER 14  

Competitive Dominance

Every dollar you lose to a competitor is a dollarthey will spend putting you out of business.

As an entrepreneurial team, seeking explosive revenue growth, you must compete in “David versus Goliath” engagements early and often. But competing and winning are different. In sports it’s win or lose. In business it’s cash or crash. David, as you know, wins in the story by attacking the giant’s weakness. However, many big-name successful companies don’t have glaring flaws to exploit, which means you’ll need an effective and powerful win strategy. But remember this: most of the time entrepreneurs taking on elephants get squashed, chewing through precious profits.

If your company can’t win against elephants,it will ...